The BA Fashion Design aims to educate students to become professional practitioners in the field of fashion and its related industries. Our students are encouraged to have an awareness of fashion in its social and cultural context and to bring that understanding to their work.
The department places great value on its industry and professional links that gives students an insight into real-world commercial requirements. Emphasis is placed on developing informed, creative designers, who are prepared for the needs of industry. Our Fashion Design students learn about the design process as it applies to the Fashion industry.
Elements covered include visual research, drawing, design process, fashion design, knitwear design, pattern cutting, garment construction, illustration presentation, manufacturing techniques and market research. There is a focus on understanding fashion in context and students undertake field research, trend analyses, customer profiling and branding within a wide range of contexts for the fashion industry.
