My work explores and exposes the complex world of makeup and its role in our planet’s future.
The beauty industry is so over commercialised; as a beauty lover it worries me to think about the waste that is generated not only by expired makeup, but also by the extravagant packaging that comes with it.
Although I am concerned about all plastics that pollute our planet, my focus is on makeup products and their elaborate packaging. ‘Enhanced Natural Beauty’ is a makeup brand I created as a platform to voice my concerns as well as propose alternative ideas about the beauty industry’s plastic waste.
Utilising a beautiful aesthetic to expose the industries’ ugly side, my product launch is a platform for more serious conversations around our environment, especially about plastic waste. I see my work as a starting point for further conversations and education, thus the use of statistics is a constant throughout my work.
Enhanced Natural Beauty
Enhanced Natural Beauty
Ivy Extract
120.8 Billion tons of plastic makeup packaging in landfill
120.8 Billion tons of plastic makeup packaging in landfill
120.8 Billion tons of plastic makeup packaging in landfill
120.8 Billion tons of plastic makeup packaging in landfill