My work explores and exposes the complex world of makeup and its role in our planet’s future.
The beauty industry is so over commercialised; as a beauty lover it worries me to think about the waste that is generated not only by expired makeup, but also by the extravagant packaging that comes with it.
Although I am concerned about all plastics that pollute our planet, my focus is on makeup products and their elaborate packaging. ‘Enhanced Natural Beauty’ is a makeup brand I created as a platform to voice my concerns as well as propose alternative ideas about the beauty industry’s plastic waste.
Utilising a beautiful aesthetic to expose the industries’ ugly side, my product launch is a platform for more serious conversations around our environment, especially about plastic waste. I see my work as a starting point for further conversations and education, thus the use of statistics is a constant throughout my work.