To design for the future, it is necessary to critically challenge our preconceived perceptions of how and what we currently consume. Only then will we be able to live in a more sustainable society.
'Unpackaged' seeks to challenge how we shop for food and questions the way we view products and packaging. Rather than just producing yet another bag to carry food, this design is intended to have a real impact on current conversations about package free retail. Furthermore, the aim is to influence the choices of everyday consumers. The concept is a product that is designed to act as both a bag and a form of food packaging, one that could itself be shipped without packaging.
Unpackaged is a bag that allows package free shopping. It encompasses a modular system of containers that allow food to be carried from the shop and then emptied to become storage containers in the consumer’s kitchen.
Unpackaged shopping bag with modular food containers
Ships package-free
Rolltop reduces size
Shoulder strap frees up hand for ease of shopping
Unnecessary food packaging left behind in store – sending a clear message
Food containers are designed to be taken shopping and used within the home afterwards
Unpackaged shopping bag (details)
Modular food container (details)
Rendering of how the containers could sit within the kitchen
Research
Identifying current problems with package-free shopping
Shadowing a shopper to gain insights
Getting user feedback on initial sketch model
Testing the package-free shipping concept
Making Process