To design for the future, it is necessary to critically challenge our preconceived perceptions of how and what we currently consume. Only then will we be able to live in a more sustainable society.
'Unpackaged' seeks to challenge how we shop for food and questions the way we view products and packaging. Rather than just producing yet another bag to carry food, this design is intended to have a real impact on current conversations about package free retail. Furthermore, the aim is to influence the choices of everyday consumers. The concept is a product that is designed to act as both a bag and a form of food packaging, one that could itself be shipped without packaging.
Unpackaged is a bag that allows package free shopping. It encompasses a modular system of containers that allow food to be carried from the shop and then emptied to become storage containers in the consumer’s kitchen.