Our actions in the last years have lead to the global warming that we are facing right now. Natural disasters such as wildfires, floods, and hurricanes - all of these are caused by climate change. This is the result that we get from always wanting to consume more and more. According to scientists, it will get even worse if we do not change our behaviour accordingly.
We still have the chance to save our planet and to prevent it from further damage. ⅓ of the highest carbon emissions is caused by the food industry. Further to that, depending on our food choice, at least 50x more amount of carbon emissions are being produced. This is why we need to act now, starting from the way we think about groceries and what we purchase.
With this major project, I wanted to take the opportunity to use Service Design to work on a user-centered and holistic approach to tackle this issue, but also to consider business objectives and the Sustainable Development Goals (SDG).
After conducting research with consumers, supermarket chains, and sustainability experts, "Save" was born.
"Save" is a service that encourages consumers to pick the products with the least CO2 emissions when shopping for their groceries in-store. It enables consumers to identify CO2-friendly products easily and incentives them for their actions. Further to that "Save" provides transparency over the CO2 emissions that have been caused by the "CO2-friendly" product they have purchased and gives consumers the chance to learn more about the food industry by participating in a quiz. It aligns the needs and interests of consumers, supermarkets, and the government, making sure the service provides a seamless experience for different parties. Inclusive design, business design, and systems thinking support the value of this service.
To learn more about the project, please check out my website: https://chuyivuong.myportfolio.com/
or contact me via LinkedIn: https://www.linkedin.com/in/chu-yi-vuong/
'Save' - your money and your planet
'Save' card - enables consumer to collect points when buying a product with the 'Save' label.
'Save' app - status update over collected points and transparency over CO2 emissions that are caused by the bought products, as well as, access to discount coupons.
'Save' website - explains how to become part of 'Save'.
Using Save in the supermarket.
Research
Results of one of the user tests for 'Save'.
Co-creation session for the concept.
Summary of the conducted research.